Fixed Fee Estate Agent in East Sheen
Sell your East Sheen home for one flat fee of £2,500. The same fee whether your home sells for £600,000 or £1.2 million, so the money you save stays with you.
stays in your pocket instead of going on commission
Based on the average East Sheen sold price of £1,015,732 (Rightmove and HM Land Registry, 12 months to March 2026) against the typical London agent commission of 1.7% of the sale price (AgentSeeker).
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£2,500 fixed fee, always
A local fee that makes sense for local prices
East Sheen sits on the edge of Richmond Park, a green and family-focused corner where the Parkside roads command a genuine premium and the shops and cafes of the Upper Richmond Road give the area its own identity. Handsome Edwardian and Victorian family houses dominate, many with generous gardens, and the proximity to the park and good schools keeps demand consistently strong. That desirability has a direct effect on what selling costs you.
Here is the part worth thinking through before you instruct an agent. With the East Sheen average above £1 million, a percentage fee at the typical London rate reaches near £17,300. That figure is driven by your location and the size of your home, not by the work of selling it, and a flat fee stops it climbing.
FSG works differently. One flat fee of £2,500, agreed before anything starts and paid only when your sale completes. Your home still gets full marketing, professional photography, accompanied viewings, and hands-on progression from offer through to completion. The service stays the same while the bill stops climbing.
What you would pay, and what you would keep
Percentage fees rise with your sale price. Our fee stays put. Find a figure close to your home’s value and see the difference for yourself.
| Your sale price | Agent at 1.7% | FSG fixed fee | You keep |
|---|---|---|---|
| £500,000 | £8,500 | £2,500 | £6,000 |
| £750,000 | £12,750 | £2,500 | £10,250 |
| £900,000 | £15,300 | £2,500 | £12,800 |
| £1,000,000 Local range | £17,000 | £2,500 | £14,500 |
| £1,250,000 Local range | £21,250 | £2,500 | £18,750 |
| £1,500,000 | £25,500 | £2,500 | £23,000 |
The “you keep” figure compares our £2,500 fixed fee against an agent charging 1.7% of the sale price, which is the typical London rate. Average East Sheen sold price of £1,015,732 from Rightmove and HM Land Registry (12 months to March 2026); commission rate from AgentSeeker (2026).
Sources: Rightmove and HM Land Registry (sold prices, 12 months to March 2026); AgentSeeker (commission rate). Figures checked July 2026.
A parkside market where presentation protects strong prices
East Sheen attracts families who want space, good schools and Richmond Park on their doorstep. The larger Edwardian and Victorian houses on the Parkside roads are especially sought-after, and well-presented homes here attract serious, committed buyers. The higher price points mean buyers are selective, so accurate pricing and strong presentation from the outset make a real difference to how a home performs.
Because a home of this value represents so much, the quality of the agent shows in the result. Thoughtful pricing, careful marketing and steady progression through to completion protect both your price and your timeline. On a home worth over £1 million, keeping the sale moving and the chain intact is where an attentive agent earns their keep several times over against the £2,500 fee.
This is the whole reason FSG works the way it does. An accurate asking price from day one, proper preparation before the listing goes live, and hands-on progression once an offer comes in, keeping solicitors and the chain moving so your sale is one that completes. The fixed fee saves you thousands, and the proactive approach helps make sure you reach the finish line.
How selling with FSG works
Your free valuation
Fran comes to see your home in person, reviews what similar properties nearby have sold for, and gives you a straight, realistic figure with no pressure.
Marketing that works
Quality photography, a compelling listing and full exposure on Rightmove, where the vast majority of buyers start their search.
Viewings and negotiation
Accompanied viewings, clear feedback afterwards, and skilled negotiation on every offer to protect your final price.
Managed to completion
Hands-on progression with solicitors and the whole chain, so your sale keeps moving to a smooth completion. The fee is due only when it does.
Meet Fran
A more personal way to sell your home
Fran founded FSG Estate Agent to offer homeowners across Twickenham, Richmond and Chiswick a more personal and proactive alternative to the traditional agencies. After seeing how many property sales are held back by poor communication and slow progress, he built a business focused on preparation, transparency and speed.
When you sell with FSG, you deal directly with Fran throughout. No call centre, no being passed between departments, no waiting days for an answer. The goal is straightforward, to help you move with confidence and achieve the best possible outcome for your sale, all for one honest fixed fee.
Reviews about Fran
“Fran was incredibly friendly, approachable, and a lovely man from our first conversation.”
“Speaking with Fran really put my mind at ease when looking into the best solution for my future. He was able to advise me and make the whole process easy breezy. Big thank you Fran!”
“Fran is very knowledgeable, friendly, trustworthy and genuinely has your best interests at heart. Highly recommend!”
Everything included, nothing hidden
- Professional photography and floorplan
- Full listing on Rightmove, the UK’s biggest property portal
- Accompanied viewings and honest feedback
- Offer negotiation to secure your best price
- Sales progression through to completion
- Direct access to Fran the whole way through
Payable on completion. Nothing to pay if your home does not sell.
Find out what your East Sheen home is worth
Book a free valuation with Fran and get an honest, realistic figure based on what homes like yours are selling for locally. No pressure, no tie-ins, and a clear fixed fee if you decide to sell.
Prefer to email? Reach Fran at info@fsgestateagent.co.uk
Frequently asked questions
How is your fee structure different?
Most estate agents charge a percentage of your sale price, usually somewhere between 1% and 2% of what your home sells for, so the more your home is worth, the more you pay. FSG charges one flat fee of £2,500, agreed before you start and the same whatever your home sells for. On a typical East Sheen sale that saves you around £14,000 against a typical London agent, and the saving grows on higher-value homes.
What areas do you cover?
FSG covers East Sheen and its surrounding neighbourhoods, including Mortlake, Richmond, Barnes and Kew. If you are just outside these areas, get in touch and Fran will let you know if he can help.
When do I pay the £2,500 fee?
You pay on completion, which is the day your sale legally finishes and the keys change hands. There is nothing to pay upfront, and nothing to pay at all if your home does not sell. The £2,500 is the full amount, with no extras added later.
Does a lower fee mean a lower level of service?
No. Your home still gets professional photography, a full listing on Rightmove, accompanied viewings, offer negotiation, and hands-on sales progression right through to completion. The fixed fee simply removes the link between your sale price and the size of the bill.
Will a fixed fee affect the price my home sells for?
Your sale price depends on the local market, the right asking price, and how well your home is marketed and negotiated, not on how your agent charges. Fran works to get you the best possible price on every sale. The fixed fee just means more of that price stays with you.
How long does it take to sell a home in East Sheen?
East Sheen is a premium parkside market where well-presented, accurately priced homes attract committed buyers. The exact timeframe depends on the property and the chain, so Fran will give you a realistic view at your valuation based on what comparable local homes are doing right now.
Sell your East Sheen home and keep more of it
Book a free valuation with Fran today. Honest advice, full marketing, and one fixed fee of £2,500. Discover what your home is worth with no obligation.
Regulatory information: FSG Estate Agent Limited, registered in England and Wales. Company number 16700010. Property Redress Scheme membership PRS054181. Registered office 29 Thames Eyot, Cross Deep, Twickenham, TW1 4QL.
Fee comparison figures are based on Rightmove and HM Land Registry sold price data (12 months to March 2026) and typical London commission data from AgentSeeker. Individual savings vary by sale price and by the agent compared against.