Fixed Fee Estate Agent in Richmond
Sell your Richmond home for one flat fee of £2,500. The same fee whether your home sells for £600,000 or £1.2 million, so the money you save stays with you.
stays in your pocket instead of going on commission
Based on the average Richmond sold price of £979,497 (Rightmove and HM Land Registry, 12 months to March 2026) against the typical London agent commission of 1.7% of the sale price (AgentSeeker).
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ICO Registered
£2,500 fixed fee, always
A local fee that makes sense for local prices
Richmond is one of the most sought-after names in south west London, wrapped around the river, the park and the green. Handsome Georgian and Victorian homes, riverside apartments and elegant townhouses give the area a property market that consistently sits among the most valuable in the capital. That desirability is wonderful when you sell, but it also means a percentage fee can reach a genuinely eye-watering figure.
Here is the part worth thinking through before you instruct an agent. With the Richmond average approaching £1 million, a percentage fee at the typical London rate lands near £16,700. That number reflects your postcode, not the amount of work involved in selling your home. The higher your value, the more a percentage agent quietly takes.
FSG works differently. One flat fee of £2,500, agreed before anything starts and paid only when your sale completes. Your home still gets full marketing, professional photography, accompanied viewings, and hands-on progression from offer through to completion. The service stays the same while the bill stops climbing.
What you would pay, and what you would keep
Percentage fees rise with your sale price. Our fee stays put. Find a figure close to your home’s value and see the difference for yourself.
| Your sale price | Agent at 1.7% | FSG fixed fee | You keep |
|---|---|---|---|
| £500,000 | £8,500 | £2,500 | £6,000 |
| £750,000 | £12,750 | £2,500 | £10,250 |
| £900,000 Local range | £15,300 | £2,500 | £12,800 |
| £1,000,000 Local range | £17,000 | £2,500 | £14,500 |
| £1,250,000 | £21,250 | £2,500 | £18,750 |
| £1,500,000 | £25,500 | £2,500 | £23,000 |
The “you keep” figure compares our £2,500 fixed fee against an agent charging 1.7% of the sale price, which is the typical London rate. Average Richmond sold price of £979,497 from Rightmove and HM Land Registry (12 months to March 2026); commission rate from AgentSeeker (2026).
Sources: Rightmove and HM Land Registry (sold prices, 12 months to March 2026); AgentSeeker (commission rate). Figures checked July 2026.
A premium market where pricing and progression protect your result
Richmond attracts committed, well-funded buyers, yet it remains a considered market rather than a fast one. Higher-value homes take time to find the right buyer, and sales can be more complex, with longer chains and buyers who take their time on such a significant purchase. Getting the asking price right from the first day matters enormously, because an overpriced Richmond home can sit and grow stale while the market moves on.
This is where a hands-on approach earns its keep. Careful pricing, strong presentation and active progression through the chain keep a Richmond sale on track to completion rather than letting it drift. On homes at this level, the difference between a sale that completes and one that falls through is measured in real money, which makes the agent you choose more important, not less.
This is the whole reason FSG works the way it does. An accurate asking price from day one, proper preparation before the listing goes live, and hands-on progression once an offer comes in, keeping solicitors and the chain moving so your sale is one that completes. The fixed fee saves you thousands, and the proactive approach helps make sure you reach the finish line.
How selling with FSG works
Free valuation
Fran visits your home, looks at recent local sales, and gives you an honest, realistic asking price with no obligation.
Prepare and launch
Professional photos, a strong listing, and full marketing on Rightmove, the UK’s biggest property portal.
Viewings and offers
Accompanied viewings and honest feedback, then careful handling of every offer to secure the best result for you.
Through to completion
Proactive chasing of solicitors and the chain, keeping your sale moving so it completes smoothly. You pay only then.
Meet Fran
A more personal way to sell your home
Fran founded FSG Estate Agent to offer homeowners across Twickenham, Richmond and Chiswick a more personal and proactive alternative to the traditional agencies. After seeing how many property sales are held back by poor communication and slow progress, he built a business focused on preparation, transparency and speed.
When you sell with FSG, you deal directly with Fran throughout. No call centre, no being passed between departments, no waiting days for an answer. The goal is straightforward, to help you move with confidence and achieve the best possible outcome for your sale, all for one honest fixed fee.
Reviews about Fran
“Great service from Fran, professional, friendly, and easy to deal with throughout. Would happily recommend!”
“Fran was incredibly friendly, approachable, and a lovely man from our first conversation.”
“Speaking with Fran really put my mind at ease when looking into the best solution for my future. He was able to advise me and make the whole process easy breezy. Big thank you Fran!”
Everything included, nothing hidden
- Professional photography and floorplan
- Full listing on Rightmove, the UK’s biggest property portal
- Accompanied viewings and honest feedback
- Offer negotiation to secure your best price
- Sales progression through to completion
- Direct access to Fran the whole way through
Payable on completion. Nothing to pay if your home does not sell.
Find out what your Richmond home is worth
Book a free valuation with Fran and get an honest, realistic figure based on what homes like yours are selling for locally. No pressure, no tie-ins, and a clear fixed fee if you decide to sell.
Prefer to email? Reach Fran at info@fsgestateagent.co.uk
Frequently asked questions
How is your fee structure different?
Most estate agents charge a percentage of your sale price, usually somewhere between 1% and 2% of what your home sells for, so the more your home is worth, the more you pay. FSG charges one flat fee of £2,500, agreed before you start and the same whatever your home sells for. On a typical Richmond sale that saves you around £14,000 against a typical London agent, and the saving grows on higher-value homes.
What areas do you cover?
FSG covers Richmond and its surrounding neighbourhoods, including Kew, East Sheen, Mortlake, Ham and Petersham. If you are just outside these areas, get in touch and Fran will let you know if he can help.
When do I pay the £2,500 fee?
You pay on completion, which is the day your sale legally finishes and the keys change hands. There is nothing to pay upfront, and nothing to pay at all if your home does not sell. The £2,500 is the full amount, with no extras added later.
Does a lower fee mean a lower level of service?
No. Your home still gets professional photography, a full listing on Rightmove, accompanied viewings, offer negotiation, and hands-on sales progression right through to completion. The fixed fee simply removes the link between your sale price and the size of the bill.
Will a fixed fee affect the price my home sells for?
Your sale price depends on the local market, the right asking price, and how well your home is marketed and negotiated, not on how your agent charges. Fran works to get you the best possible price on every sale. The fixed fee just means more of that price stays with you.
How long does it take to sell a home in Richmond?
Richmond is a considered market rather than a fast one, and higher-value homes can take longer to find the right buyer. The exact timeframe depends on the property, the price and the wider chain, so Fran will give you a realistic view at your valuation based on what comparable Richmond homes are doing right now. Pricing accurately from the start is the single biggest factor in selling within a sensible timeframe.
Sell your Richmond home and keep more of it
Book a free valuation with Fran today. Honest advice, full marketing, and one fixed fee of £2,500. Discover what your home is worth with no obligation.
Regulatory information: FSG Estate Agent Limited, registered in England and Wales. Company number 16700010. Property Redress Scheme membership PRS054181. Registered office 29 Thames Eyot, Cross Deep, Twickenham, TW1 4QL.
Fee comparison figures are based on Rightmove and HM Land Registry sold price data (12 months to March 2026) and typical London commission data from AgentSeeker. Individual savings vary by sale price and by the agent compared against.